Marketing Major

The marketing major is designed to prepare students for a variety of careers such as brand management, marketing research, advertising, sales promotion, retailing, sales management, product development, sports marketing, and international marketing.

Although most students choose this major to become marketing professionals, others do so to better prepare themselves for careers in the general ﬁeld of management.

Requirements for the major in Marketing
(all courses 3 credits unless noted)

Business Enterprise Core Requirements:

BUS 120 - Principles of Business
ECO 131 - Microeconomics
ECO 132 - Macroeconomics
ACC 210 - Accounting Principles I
ACC 211 - Accounting Principles II
BUS 221 - Quantitative Business Analysis II
BUS 230 - Business Decision Making with Excel
MKT 230 - Principles of Marketing
FIN 285 - Business Finance I
BUS 288 - Professional Development I
BUS 321 - Business Law I
BUS 351 - Management Information Systems
BUS 451 - Business Capstone
BUS 488 - Internship Experience

Marketing Requirements:

MKT 290 - Consumer and Buyer Behavior
MKT 355 - International Marketing
MKT 365 - Advertising
MKT 370 - Marketing Analytics
MKT 401 - Marketing Research

Choose two electives from the following courses for 6 credits total:

MKT 234 - Sports Marketing
MKT 345 - E- and Direct Marketing
MKT 348 - Sales Promotion
MKT 375 - Sales and Salesmanship
MKT 380 - Social Media Marketing
MKT 382 - Development of Nonprofit Organizations
MKT 400 - Distribution of Products and Services
MKT 406 - Retail Management

General Electives Credits: 21–35

Total Credits for Major: 63

Special Requirements

Students in the Business Department must take MAT 127 and BUS 220 as part of their Quantitative Literacy Core requirement. This course sequence may be preceded by MAT 098 or 099 if the chair of the Mathematics Department believes their mathematical skills need strengthening.

Students transferring into the marketing program from another college must complete a minimum of 18 Cabrini University Business Department credits, 15 credits of which must be 300-level or above marketing courses.

Learning Outcomes
Marketing majors will:

demonstrate having a foundation of theory and factual knowledge in the key sub-disciplines of for-profit and not-for-profit marketing

These include product and service development and planning, consumer behavior, marketing research, advertising, pricing, promotion, distribution, global marketing, electronic commerce and promotion, sales and salesmanship, distribution, retail management, and strategic marketing planning.

be skilled in applying marketing theory and processes in evaluating and solving business situations and problems related to marketing and synthesizing and utilizing the resources they have acquired from their coursework in the core business program

This includes a basic understanding of the general business disciplines of accounting, economics, human resource management, business management, and business law

demonstrate the ability to identify, collect, analyze, develop and implement research to explore business threats and opportunities, create effective marketing programs, arrive at effective solutions to marketing and general business problems, and engage in both quantitative and qualitative decision-making
demonstrate an understanding of how global and domestic economic and political issues and governmental regulations affect marketing and almost all other aspects of operating a business
demonstrate an understanding and appreciation of ethical business practices and the ability to use that knowledge in making ethical business decisions
be able to effectively express, both in oral and written form, marketing concepts utilizing generally accepted marketing and business concepts, terminology, and formats
demonstrate interpersonal skills needed to make meaningful contributions as team members and leaders in the workplace and community