Design Management Major
The Design Management major focuses on the business of design by connecting graphic design with applied marketing skills.
The Design Management major will prepare students for future careers in design studios, advertising agencies, and in-house creative departments as: account executives, digital asset managers, marketing coordinators, production artists, production coordinators, project managers, or traffic coordinators.
The Design Management major is an ideal choice for students who are interested in collaborating with clients on the development of their creative needs.
Students in Design Management will learn the software and foundational graphic design skills as well as comprehensive marketing skills to succeed in today’s competitive business landscape.
Internships provide an opportunity for Design Management students to explore career options, obtain work experience, and gain college credit for experiential learning.
Requirements for the Design Management Major
Design-Related Requirements
- FNA 206 – Twentieth Century Western Art
- GRA 205 – Computer Graphics
- GRA 210 – Digital Imaging
- GRA 215 – Typography
- GRA 225 – User Interface Design
- GRA 250 – Design Career Development
- GRA 253 – Computer Publication Design
- GRA 305 – Digital Color Theory
- GRA 330 – Business of Graphic Design
- GRA 488 – Design Internship
Marketing-Related Requirements
- BUS 120 – Principles of Business
- BUS 231 – Personal Finance
- MKT 230 – Principles of Marketing
- MKT 290 – Consumer Buyer Behavior
- MKT 365 – Advertising
- MKT 348 – Sales Promotion
- MKT 375 – Sales & Salesmanship
- COM 369 – Integrated Marketing Communication
Total credits for major: 51
SPECIAL REQUIREMENTS
Students must declare their major/minor no later than the beginning of the sophomore year. No course with a grade lower than “C-” will count toward the major.
LEARNING OUTCOMES
Design Management majors will:
- Demonstrate the ability to use the appropriate computer technology in the creation of design projects.
- Understand the principles and elements of design and demonstrate the ability of specific areas of design, layout, typography, pre-press, and printing.
- Identify and critically evaluate implications of business decisions for organizational stakeholders and the natural environment.
- Communicate effectively orally and in writing in a wide variety of business settings employing multiple media of communications.
- Evaluate and make business decisions, taking into account the interdependent relationships among competitive and environmental conditions, organizational resources, sustainability, and the major functional areas of business.