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Why Is a Major in Marketing Important?

Posted on 5/1/2018 6:24:50 PM by Rachael Tygh

Why is Marketing important? Well, have you ever gone to a store’s website because you got an email about a special sale just for you? When receiving this email about a sale, you instantly went on their website and looked at the sale items and possibly bought something and possibly even something that was not on sale. This right here is marketing. By a store emailing you about a sale, they are reaching out to you to get consumers interested in their company and to visit their websites.

Marketing is all the work that goes into making a product, company, or business known. The food you eat, the clothes you wear, and the phone you use has been marketed to you. If you did not see the new Taco Bell french fries on TV, then you would not know to go and try it over the weekend. If you did not see the newest iPhone advertised on Instagram, Facebook, or TV, would you know to go and get it when it comes out? The billboards, commercials, etc., are all advertisements, but marketers research where to advertise, when to advertise, and who to advertise these products to.  

Marketing is important because without knowing who to market products and services to, then you would rarely be exposed to the products that are of interest to you. Marketing is key to companies, services, retailers, and so on because without marketing, how would consumers be persuaded to spend their money on what sellers have to offer?

At the end of the day, a marketer’s goal is to create lasting relationships between companies and consumers. Once you give your favorite store your email, then they are going to continue to reward you with sales and offers that the public may not know about as fast as you find out.

Does all of this sound intriguing to you? Well, it does to me. Everything I just talked about above is why I love being a marketing major here at Cabrini University. Being a marketing major allows me to look at the world very differently. When I walk into a store or shop around on a website, things are different. I am able to understand why the website is set up the way it is or why they chose the colors that they chose. Everything is about creating a target audience and drawing that specific audience in.

If you are an incoming freshman or undeclared student here at Cabrini, checkout the Marketing Department if this blog caught your interest. The Marketing Department is on the third floor of Founder's Hall; which is where all the Marketing classes and offices for the major are located. Explore the major and see if it is for you. If it is not for you, then you at least learned something new and can narrow down your interests even more. If you are someone who is not sure what field of work you want go into, marketing will open many doors in many different companies and types of jobs! Marketing is everywhere and anywhere you look.

Lastly, the picture above is the office of the head of the Marketing major, Vonya Womack. Vonya is extremely kind and helpful. Her office is fun and welcoming, can you tell? If you ever have any questions about marketing, or international marketing more specifically, she is always helpful!