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Major or minor in Marketing while taking core business courses that emphasize the fast-paced, digital nature of today’s business world. The program integrates various strategies and tactics employed by modern businesses shaping our society.

Although most students choose this major to become marketing professionals, others do so to better prepare themselves for careers in the general field of management.

Contact Information

Erin McLaughlin, PhD
Associate Dean, School of Business, Education, and Professional Studies
Department Chair and Program Coordinator, International Business
Professor, Business
Founder's Hall, Room 367

Marketing Program Details

Students may find a concentration or minor useful in customizing the Marketing major to meet diverse career goals. 

Concentrations in nonprofit management and public administration prepare students who wish to work in those sectors of the economy.

Concentrations in skill areas allow students to further specialize in their field of study. Marketing majors and minors may find skill concentrations in advertising or management information systems especially useful.

Employment Outlook

The marketing major is designed to prepare students for a variety of careers in fields such as:
  • Brand management
  • Marketing research
  • Advertising
  • Sales promotion
  • Retail
  • Sales management
  • Product development
  • Sports marketing
  • International marketing

Skills Learned

  • Demonstrate a foundation of theory and factual knowledge in the key sub-disciplines of for-profit and not-for-profit marketing, including product and service development and planning, consumer behavior, marketing research, advertising, pricing, promotion, distribution, global marketing, electronic commerce and promotion, sales and salesmanship, distribution, retail management, and strategic marketing planning
  • Successfully apply marketing theory and processes in evaluating and solving business situations and problems related to marketing
  • Synthesize and utilize resources acquired in the core business program, including the general business disciplines of accounting, economics, human resource management, business management, and business law
  • Identify, collect, analyze, develop and implement research to explore business threats and opportunities, create effective marketing programs, arrive at effective solutions to marketing and general business problems, and engage in both quantitative and qualitative decision marking
  • Understand how global and domestic economic and political issues and governmental regulations affect marketing and almost all other aspects of operating a business
  • Understand and appreciate ethical business practices and make ethical business decisions
  • Effectively express, both in oral and written form, marketing concepts utilizing generally accepted marketing and business concepts, terminology, and formats
  • Make meaningful contributions as team members and leaders in the workplace and community utilizing interpersonal skills