Digital Communication and Social Media Program Details
Lear about the rapidly changing models and ongoing digital transformation of mass communication while you create content and develop skills across a variety of media as a Digital Communication and Social Media major.
Develop as an individual and hone your cooperative and leadership skills as you cultivate partnerships among video students, audio students, writers, marketing communicators, and graphic designers in the digital Communications Center and create media projects that have an audience outside the classroom in the real world.
Build your portfolio by participating in the national award-winning College newspaper and news website, the national award-winning College broadcast FM radio station, video studio, digital photography, and in marketing communication, advertising, and public relations projects, all available on campus.
Additionally, you can participate in an extensive internship program or take part in the four-year Professional Development Program, in which you’ll partner with the department faculty to identify and research potential career paths.
The Digital Communication and Social Media major prepares students for all communication fields and careers, including those in :
- Sports communication
- Public relations
- Social media
- Extensive internship program
- Faculty-guided Professional Development Program
- Skill development in the cutting-edge field of social media
- Communicate in multiple media
- Employ current technologies and methodologies to create communication for specific audiences for the purposes of informing, creating, and persuading in at least three of the following media: audio, video, text, design, web, social media, sound slide storytelling, and other emerging media
- Promote understanding, compassion, and action for the common good through media creations, integrating the theory, values, practices, and advocacy of social justice
- Articulate transferable and professional skills, supported by examples
- Identify and articulate transferable skills in light of research on trends in industry sectors and societal changes and provide examples
- Achieve a superior level of competency in written communication, demonstrating a clear focus/thesis aimed at fulfilling the needs of a specific audience; fully developed content supported by sound research and analysis; logical and well-structured organization; effective writing style; and appropriate conventions
- Effectively and competently manage communications projects
- Working as part of a team, develop a plan for producing and executing messages
- Demonstrate teamwork, collaboration, and cooperation using technical, social, and organizational skills
*Employment projections taken from the Bureau of Labor Statistics report for employment category: Arts, design, entertainment, sports, and media occupations.