Design Management Program Details
The Design Management major focuses on the business of design by connecting graphic design with applied marketing skills. The Design Management major will prepare students for future careers in design studios, advertising agencies, and in-house creative departments as: account executives, digital asset managers, marketing coordinators, production artists, production coordinators, project managers, or traffic coordinator. The Design Management major is an ideal choice for students who are interested in collaborating with clients on the development of their creative needs.
Students in the Design Management degree will learn the software and foundational graphic design skills as well as comprehensive marketing skills to succeed in today’s competitive business landscape.
Internships provide an opportunity for design management students to explore career options, obtain work experience, and gain college credit for experiential learning.
The Design Management major will prepare students for future careers in the creative industry at design studios, advertising agencies, and in-house creative departments as:
- Account executives
- Digital asset managers
- Marketing coordinators
- Production artists
- Production coordinators
- Project managers
- Traffic coordinators
- Utilize the latest technology and professional-level equipment and software
- Emphasis on hands-on learning in print and digital design tools and concepts
- Graduates from the Design Management program will be better prepared to discuss and manage clients, colleagues, and projects due to their ability to understand the vernacular of design and business
- Demonstrate the ability to use the appropriate computer technology in the creation of design projects.
- Understand the principles and elements of design and demonstrate the ability of specific areas of design, layout, typography, pre-press, and printing.
- Identify and critically evaluate implications of business decisions for organizational stakeholders and the natural environment.
- Communicate effectively orally and in writing in a wide variety of business settings employing multiple media of communications.
- Evaluate and make business decisions taking into account the interdependent relationships among competitive and environmental conditions, organizational resources, sustainability and the major functional areas of business.
*Employment projections taken from the Bureau of Labor Statistics report for employment category: Arts, design, entertainment, sports, and media occupations.