Design Management Program Details
As a Design Management major, you’ll focus on the business of design by connecting graphic design with applied marketing skills. The program will prepare you for careers in design studios, advertising agencies, in-house creative departments, and more.
Students in Design Management learn the software and foundational graphic design skills as well as comprehensive marketing skills needed to succeed in competitive business environments. You’ll work with faculty to gain internships that will provide you with opportunities to explore career options, obtain work experience, and earn college credit for experiential learning.
Students must complete an internship or practicum demonstrating their comprehensive knowledge of graphic design while building their resumes.
Employment Outlook
The Design Management major will prepare students for future careers in the creative industry at design studios, advertising agencies, and in-house creative departments:
- Account executives
- Digital asset managers
- Marketing coordinators
- Production artists
- Production coordinators
- Project managers
- Traffic coordinators
- UX designers
Program Highlights
- Utilize the latest technology and professional-level equipment and software
- Emphasis on hands-on learning in print and digital design tools and concepts
- Graduates from the Design Management program will be better prepared to discuss and manage clients, colleagues, and projects due to their ability to understand the vernacular of design and business
American Institute of Graphic Arts (AIGA)
- You can participate AIGA Student Design Club for students in the major. AIGA is the professional association for design.
Skills Learned
- Demonstrate the ability to use the appropriate computer technology in the creation of design projects.
- Understand the principles and elements of design and demonstrate the ability of specific areas of design, layout, typography, pre-press, and printing.
- Identify and critically evaluate implications of business decisions for organizational stakeholders and the natural environment.
- Communicate effectively orally and in writing in a wide variety of business settings employing multiple media of communications.
- Evaluate and make business decisions taking into account the interdependent relationships among competitive and environmental conditions, organizational resources, sustainability and the major functional areas of business.