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Social Media Certificate Courses

The next cohort will start August 26, 2019

Course Descriptions

Integrating Social Media with Organizational Goals
This course provides an overview of the current state of social media, recent trends, effective platforms, and the role of social media in strategic planning to meet organizational goals.  Learners will explore current practice through case studies. 1.5 credits

Creating and Optimizing Social Media Assets
In this course, participants identify content that connects with organizational goals and learn to create appropriate content to meet objectives. Asset development will include designing profiles that speak to audiences, blogs, infographics, photographs, posts, video, podcasts, profiles, and more. Students explore recent trends in scheduling and timing effectiveness and develop an editorial calendar using current online tools. 3 credits

Social Media Data and Intelligence Mining
The digital world provides a vast amount of data that can be useful to understand consumer insights and online behavior. Word-of-mouth (WOM), opinion formation, text mining, and sentiment analysis will be examined.  Free and fee social media intelligence tools are explored. 1.5 credits

Search Engine Optimization
Search engine optimization (SEO) can make the difference between being discovered or remaining invisible.  Walk away from this course with hands-on, ready-to-use strategies to more effectively optimize your online content. 3 credits

Social Media ROI and KPI Analytics
Organizations want tangible results.  This course provides hands-on instruction with current social media analytics tools that connect to KPIs and key considerations when presenting social media evaluations to decision-making audiences. 1.5 credits

Developing Social Media Policy
In this intensive course, learners will explore key legal and organizational considerations in developing a social media policy and managing a social media team. 1.5 credits

Apply to the Integrated Social Media Certificate now or attend an upcoming Graduate Open House to meet our faculty and staff.

Vision. Impact. Growth.

Discover Cabrini University's strategic plan for diversification, sustainable growth, and expanded outreach.