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Social Media Marketing Professional Certificate

NOTE: This program is not accepting new students.

Cabrini University’s professional certificate in Social Media Marketing is a fully online 12-credit post-baccalaureate program for working adults who have already earned a bachelor’s degree. The program is designed for professionals who want to develop or enhance their competencies in social media marketing for use in for-profit or non-profit sectors. The certificate offers five courses that can be completed in nine months (in two academic semesters).  

Upon successful completion of the professional certificate, you will have a unique opportunity to transfer nine credits into the Master of Science in Leadership program at Cabrini University.

Professional Certificate Program Outcomes

The certificate program will help you to develop a strong set of social media marketing skills and insights that are essential for career development in the ever-evolving digital world. Whether you are a business or community leader, the program will equip you to:

  • Develop a high-impact social media strategy for a business or non-profit organization
  • Align organizational and business goals with a social media marketing strategy
  • Create and curate content across social media platforms to establish a strong social presence
  • Segment audiences, clearly articulate social media messages and generate engagement among target groups
  • Build an online community on social media and establish a socially responsible brand
  • Develop a paid media campaign on social media and set KPIs to measure performance
  • Measure social media ROI, use embedded analytic tools, and monitor conversations

Professional Certificate Courses

The following courses in the program are sequential and designed to be taken one at a time. 

  • Integrating Social Media Marketing Strategy with Organizational Goals 
  • Content Marketing 
  • Social Media Engagement and Advocacy 
  • Paid Social Advertising and Influencer Marketing 
  • Social Media Analytics and Social Listening 

A Cabrini faculty member from the university’s Communication Department will serve as your academic advisor. Your advisor will assist you with the course enrollment process and help you navigate the program to achieve its full benefits. 

Full course schedule and descriptions.

Professional Certificate Cost

Cabrini’s professional certificate programs are offered at a discounted rate—roughly half the cost of our graduate per credit tuition. The prices below are for the 2020-2021 academic year only.

  • Per credit: $300
  • Cost for 12 credits: $3,600
  • Application Fee: $50
  • Registration Fee: $45 per semester

Advantages of Cabrini’s Social Media Marketing Professional Certificate
When compared to other programs of its kind, Cabrini’s professional certificate in Social Media Marketing offers the following advantages:

  • One-on-One Advising
    • Enjoy frequent, personalized, academic advising by a full-time faculty member in Cabrini’s Communication Department
  • Industry Expertise
    • Learn from industry professionals who have extensive expertise and experience in their subject areas
  • Peer Support and Networking 
    • Study with a cohort of committed students like yourself who support each other through the program and serve as valuable networking contacts for job opportunities after graduation
  • Applicable to For-profit and Non-profit Business Sectors
    • Apply what you are learning in the program directly to your for-profit or non-profit business and marketing goals
  • Hands-on and Application-based
    • Gain valuable hands-on experience in taking what you have learned and immediately putting it into practice in your own professional context
  • Affordable
    • Save money on your post-baccalaureate study; the certificate is offered at a discounted rate of just $300 per credit
  • Flexible and Transferrable
    • Transfer up to 9 credits from this program into Cabrini’s Masters of Science in Leadership degree; jumpstart your master’s-level study with this certificate

 

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