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Marketing Major 

The marketing major is designed to prepare students for a variety of careers such as brand management, marketing research, advertising, sales promotion, retailing, sales management, product development, sports marketing, and international marketing.

Although most students choose this major to become marketing professionals, others do so to better prepare themselves for careers in the general field of management.

Requirements for the major in Marketing 
(all courses 3 credits unless noted)

Business Enterprise Core Requirements:

  • BUS 120 - Principles of Business
  • ECO 131 - Microeconomics
  • ECO 132 - Macroeconomics
  • ACC 210 - Accounting Principles I
  • ACC 211 - Accounting Principles II
  • BUS 220 - Quantitative Business Analysis I
  • BUS 221 - Quantitative Business Analysis II
  • MKT 230 - Principles of Marketing
  • FIN 285 - Business Finance I
  • BUS 288 - Professional Development I 
  • BUS 321 - Business Law I
  • BUS 351 - Management Information Systems
  • BUS 488 - Internship Experience

Marketing Requirements:

  • MKT 290 - Consumer and Buyer Behavior
  • MKT 355 - International Marketing
  • MKT 365 - Advertising
  • MKT 375 - Sales and Salesmanship
  • MKT 401 - Marketing Research
  • MKT 452 - Marketing Seminar

Choose two electives from the following courses for 6 credits total:

  • MKT 234 - Sports Marketing
  • MKT 345 - E- and Direct Marketing
  • MKT 348 - Sales Promotion
  • MKT 382 - Development of Nonprofit Organizations
  • MKT 400 - Distribution of Products and Services
  • MKT 406 - Retail Management 

General Electives Credits: 21–35

Total Credits for Major: 63 

All Business Majors are required to take ENG 234, Writing for Leadership, as their Values Exploration for the Core.

Special Requirements
Students transferring into the marketing program from another college must complete a minimum of 18 Cabrini University Business Department credits, 15 credits of which must be 300-level or above marketing courses.

Learning Outcomes
Marketing majors will:

  • demonstrate having a foundation of theory and factual knowledge in the key sub-disciplines of for-profit and not-for-profit marketing

These include product and service development and planning, consumer behavior, marketing research, advertising, pricing, promotion, distribution, global marketing, electronic commerce and promotion, sales and salesmanship, distribution, retail management, and strategic marketing planning. 

  • be skilled in applying marketing theory and processes in evaluating and solving business situations and problems related to marketing and synthesizing and utilizing the resources they have acquired from their coursework in the core business program 

This includes a basic understanding of the general business disciplines of accounting, economics, human resource management, business management, and business law

  • demonstrate the ability to identify, collect, analyze, develop and implement research to explore business threats and opportunities, create effective marketing programs, arrive at effective solutions to marketing and general business problems, and engage in both quantitative and qualitative decision-making
  • demonstrate an understanding of how global and domestic economic and political issues and governmental regulations affect marketing and almost all other aspects of operating a business
  • demonstrate an understanding and appreciation of ethical business practices and the ability to use that knowledge in making ethical business decisions
  • be able to effectively express, both in oral and written form, marketing concepts utilizing generally accepted marketing and business concepts, terminology, and formats
  • demonstrate interpersonal skills needed to make meaningful contributions as team members and leaders in the workplace and community

Vision. Impact. Growth.

Discover Cabrini University's strategic plan for diversification, sustainable growth, and expanded outreach.