COM 101 - Introduction to Media Communication Students are introduced to the latest developments in media communication, as well as to the signiﬁcance of the First Amendment in preserving democratic freedoms. Students learn how the media have developed so that they can be critical consumers and producers of news, advertising, public relations, and entertainment. A survey of the changing media landscape of journalism, entertainment, and persuasion, including evolving and emerging sources of news, radio, recording, video, ﬁlm, photography, advertising, and public relations provides an overview of media career paths.
Course is required for communication majors. Offered fall and spring. 3 credits COM 103 - Freshman Professional Development This course, part of the department’s four-year professional development program, assists ﬁrst-year students in exploring their interests, abilities, and values; helps them discover the wide range of career possibilities available; introduces them to the opportunities in the department; and promotes a close working relationship with the student’s academic advisor.
Course is required of all communication ﬁrst-year majors, both semesters. Students are responsible to check the course Cabrini Learn site periodically for dates and assignments. The course meets approximately twice a month according to the schedule on Cabrini Learn. Offered fall and spring. 1/2 credit each semester COM 203 - Sophomore Professional Development This course, part of the department’s four-year professional development program, assists sophomores in expanding career possibilities, ﬁnding appropriate courses to develop their abilities, learning about opportunities available to communication majors, and promoting a close working relationship with the student’s academic advisor.
Course is required of all communication sophomore majors, both semesters, except graduate students. Students are responsible to check the course Cabrini Learn site periodically for dates and assignments. The course meets approximately twice a month according to the schedule on Cabrini Learn. Offered fall and spring. 1/2 credit each semester COM/ENG 221 - The Writing Process: Theory and Tutoring In order to prepare students for careers in secondary education, this course addresses critical components of written English. Students will practice various modes of writing as a means to: strengthen their understanding and experience of writing as a process; improve their consideration of audience and purpose; provide evaluative feedback on drafts; and strengthen skills in grammar, mechanics, and usage. By studying research on writing, analyzing one’s own writing and that of others, and tutoring students in the Writing Center, students in thiscourse will improve their own writing and help others to improve theirs.
Offered spring. 3 credits COM 231 - Community Engagement and Social Media This course explores the fundamentals of social media as a means of engaging online communities. Students will learn the range of social media tools and best practices. Students will learn how to use social media for both journalism and marketing communication purposes.
The course will survey a range of formats, which include news stories, blogs, podcasts, video, eBooks, e newsletters, whitepapers, and other forms of content. Students will identify leaders with a social conscience who are actively and successfully using digital and social media to mobilize their community of followers to advance thought and action for the common good. 3 credits COM 232 - Social Media Planning: Strategy and Campaigns Students will advance their knowledge of how to use social media within overall journalism and marketing communication frameworks. Students will develop a social media approach that enhances community engagement. Students will develop a social media plan to achieve desired results.
Prerequisite: COM 231. 3 credits COM 246 - Photojournalism Practicum Students perform advanced work in photography for a campus publication.
May be repeated for credit. Prerequisite: COM 247 or 248. Offered fall and spring. Credit to be arranged COM 247 - Basic Photography Coursework reviews basic concepts of still photography: camera usage, exposure, and use of software for digital enhancement. Students are exposed to the factors relating to making a precise visual statement. Weekly photo assignments will require the use of a digital camera with aperture, shutter speed and ISO manual settings.
Students may use their own cameras if they meet those requirements. A limited number of digital cameras are available to be signed out for class assignments. Students will be required to purchase a Digital Memory Card and Card Reader. 3 credits COM 248 - Photography for Publication Students will develop an understanding of the fundamentals of digital photography as a means of expressing a unique and artistic view of the world around them. Students work collectively as staff photographers of the College newspaper (Loquitur) and website and will produce an extensive portfolio of published photographs from weekly class and Loquitur assignments. Weekly photo assignments will require the use of a digital camera with aperture, shutter speed, and ISO manual settings.
Students may use their own cameras if they meet those requirements. A limited number of digital cameras are available to be signed out for class assignments. Students will be required to purchase a digital memory card and card reader. Offered each semester. 3 credits COM 250 - Journalism I: Reporting and Writing This course prepares the student to work as a journalist in today’s media, including print, web, blogs, magazines, and public relations. Skills practiced include various ways to find information, interviewing, writing and capturing multimedia. Course stresses the criteria for judging the importance of news, ethics and professional conduct, and effective writing. Students write for the College newspaper and website. Students will report and write weekly for the entire academic year.
This is a one-year course, and students must complete the full year to receive grade and credit. Course must be taken in conjunction with COM 251. Offered fall and spring. 2 credits each semester COM 251 - Journalism I: Digital/Web Production Students learn editing and production principles and skills such as copy editing, use of AP Stylebook, rewriting, headline writing, effective visual communication, and photo caption writing. Ethical and legal considerations important for work in journalism and related ﬁelds like magazine editing, book publishing, public relations, and advertising are stressed. Students edit stories for publication in the College newspaper and website and work in the production of Loquitur, using appropriate software and hardware tools for multimedia journalism.
This is a one year course, and students must complete the full year to receive grade and credit. This course must be taken in conjunction with COM 250. Offered fall and spring. 2 credits each semester COM 254 - Newspaper Design This course will provide an introduction to three major software programs of publication design—Adobe InDesign, Photoshop and Illustrator. Students will learn principles of good publication design and produce a portfolio of newspaper pages that demonstrate competence in newspaper design.
Prerequisite: Permission of the instructor. Offered spring. 3 credits COM 257 - Sports Communication A comprehensive review of sports communication, including but not limited to writing for sports communication and broadcasting for sports communication, and the role it plays in professional sports and intercollegiate athletics. This course will go behind the scenes to examine sports communication through current events, analyzing the media, reading assigned articles / chapters and writing. We will discuss the impact of technology and social media on the sports communication world. In addition, there will be an opportunity to observe a sports communication operation at a Division I athletic event. 3 credits. COM 270 - Video Production This hands-on course is designed to provide students with basic video production skills. Opportunities are provided to create and execute video productions in the studio and in remote locations. Digital video editing techniques are also included. Students write, produce, direct and crew video productions while learning to use video as a tool for communication.
Lecture and lab. Offered each fall and during spring as needed. 4 credits
COM 275 - Multimedia Story Creation This communication course introduces students to the elements of effective multimedia storytelling. Students will gain an appreciation for digital storytelling as a project process, as well as their role in this process. Students will learn how to research story ideas, interview sources, design compelling stories, and produce story narratives in multiple media formats.
Note that students who take this course must have already completed—or be currently enrolled in—one hands-on, media-specific course (e.g., Video Production, Radio Broadcasting, Journalism, Photography) in the Communication major. This course will require students to apply their hands-on media knowledge and skills to create compelling multimedia stories. 3 credits COM 290 - Radio Broadcasting This course introduces students to the principles and techniques of commercial radio broadcasting, including job descriptions, licensing, ratings and sales, research, programming, federal regulations promotional techniques, and other topics., Students learn to write news, produce a demo tape, produce a commercial, keep logs, and manage other aspects of production.
Course includes one hour of production time per week and production of a ﬁve minute demo tape. Offered fall and spring. 3 credits. COM 301 - Special Topics in Communication The instructor selects the content of this course each semester to meet the needs of students and to provide opportunities for experiments in creative teaching. 3 credits H-COM/PSY 302 - Honors Communication / Psychology: Psychology in the Media This course examines media formats such as books, magazines, movies, video, music, video games, marketing and advertising through the lens of psychological theory and research. Activities and assignments include critiques, debates reaction papers, ﬁeld and analytic research. Prerequisite: PSY 101. 3 credits
COM 303 - Junior Professional Development Program This course, part of the department’s four-year professional development program, assists juniors in developing signiﬁcant achievements related to their abilities and in further exploring ways to match their talents to potential careers. Course is required of all communication junior majors, both semesters, except Graduate Studies students. Students are responsible to check the course Cabrini Learn site periodically for dates and assignments. Offered fall and spring. 1/2 credit each semester COM/PHI 307 - Ethics and Communication (V) Ethical theories are applied to actual cases in the media industry. All aspects of the media are considered: broadcast and print media, advertising and public relations, as well as entertainment. Students analyze the loyalties of case participants to understand the underlying moral values and ethical principles. 3 credits COM 325 - Social Media Evaluation Students will gain an understanding of social media metrics and how to measure and evaluate the engagement of a target community. Students will learn tools and frameworks to conduct an audit of social media engagement and to present results in appropriate formats. Prerequisites: COM 231 and COM 232 3 credits. COM 326 - Leading Change through Social Media Students will define and apply the principles of the Social Change Model of Leadership to mobilize participants of social media to take action and bring about social change. They will describe how to engage online followers in order to have them better understand and appreciate the diversity of values and viewpoints of the larger community. They will identify the role social media plays in galvanizing support for taking action in support of social and political change. Prerequisites COM 231, 232, 325. 3 credits COM 330 - Organizational Communication Human beings live and work within a network of organizations: family, school, club, team, profession, government. This course examines the nature and psychology of organizational communication. Special attention is given to games people play, the impact of non verbal communication (e.g., body language, environment), and the nature of leadership communication. Teaching methodologies used include role playing and guest lecturers from industry. 3 credits COM 331 - Presentation Communication This course is designed to prepare students to develop and deliver effective presentations in a corporate or academic setting. It focuses on “presentational speaking,” which is the primary method of communication used in most professional organizations today.
Presentational speaking expertise is required for those individuals who want to succeed at workplace activities such as: facilitating small group meetings; participating in sales calls; or conducting a training event. Topics include audience analysis, organization of ideas, outlining, delivery, use of visual aids and printed material, presenting a positive and credible image, soliciting feedback, ﬁelding questions, and performing self-evaluation. 3 credits COM 332 - Writing for the Workplace In today’s multimedia world the demand for focused, effective written communication is greater than ever. This course teaches the techniques for this writing through emphasis on form and style. Clear business writing is key, but its forms across multiple media require not only the strong fundamentals of correct grammar, vocabulary, usage, and conventions, but also the nuanced styles needed for different audiences across different media. Students will practice finding and writing in their professional voice for internal and external corporate audiences and for a range of purposes, including explanation and persuasion. Multiple series of writing assignments will range in complexity from memos to reports. 3 credits COM 333 - Research for Communication This course focuses on the methods of social scientiﬁc research with primary emphasis on developing real-world research skills necessary for the design, implementation and analysis of effective and precise knowledge. Students will: practice the fundamental steps in any research process; learn the importance and complexity of knowing how to identify and formulate the best research question for a situation and need; understand the strengths and weaknesses of interviews, surveys, focus groups and content analyses to answer their questions; successfully implement at least one of these methods in a semester-long study; and realize both the meanings and limitations of the knowledge created.
Each student will design a real-world study during the semester—preferably with a community partner or with instructors and students in other Cabrini courses and projects—and showcase and present the results at the annual Cabrini College Undergraduate Arts, Research, and Scholarship Symposium or in another appropriate forum. 3 credits COM 334 - Persuasion and Propaganda in Media This course covers the nature of persuasion and helps students analyze, evaluate and, use ethical persuasion in personal, group, and public settings. Students will learn how persuasion operates in the world around us in both overt and subtle ways, and be able to articulate some of the implications/consequences of persuasion. Students also will learn to understand the process of persuasion and propaganda, and use theories and critical approaches to recognize and apply the principles as well as the practices of persuasion. 3 credits COM 335 - Communicate Globally This class integrates the theory and skills of intercultural communication with the current practices of multinational organizations and international business world. The class provides students with an opportunity to build awareness of diverse worldviews, insights on understanding and overcoming cultural differences, and appreciation of all cultures and ethnic groups. Through case studies, hands on activities, and group presentations, students acquire practical knowledge in cross-cultural communication as well as the trend of globalization and its impact in various regions of the world. 3 credits COM 336 - Crisis Communication This course provides students insights regarding key concepts, theoretical perspectives, and critical thinking and problem-solving skills necessary for effective crisis communication and management within organizations. Students will learn about stage-based crisis analyses, successful and unsuccessful cases in crisis communications, and developing crisis management plans.
Topics include how public relations and advertising are used to alleviate crises, how the broadcast and print media cover crises, and how to create internal and external communication strategies for a business or a nonproﬁt organization. 3 credits COM 347 - Advanced Photography This course is for photography students who want to develop their creative skills beyond the level of earlier courses. Students will experiment with a variety of alternative techniques for creating and manipulating photo images. Class is devoted to demonstrations, display, and critique sessions. Students may borrow a digital camera. Prerequisite: COM 247. 3 credits COM 348 - History of Photography & Basic Technique This course will give students an academic and practical experience of the history of photography. We will accomplish this by studying the great photographic movements of the 18th and 19th centuries with text, illustrations, and shooting assignments. These photographic assignments will be drawn from and inspired by the photographic trends of this still-young visual medium. Students must have a 35mm and/or digital camera for this course or may borrow one. 3 credits COM 352 - Journalism II: Advanced Reporting and Writing Advanced journalism skills, including enhancement of those learned in COM 250. Emphasis is on writing effective leads, structuring complex stories, and writing advanced feature, investigative and interpretive stories. More complex ethical and professional problems are considered. Students create and edit for a variety of platforms, including the College newspaper, website, and social media.
Prerequisite: COM 250. This is a one year course, and students must complete the full year to receive a grade and credit. This course must be taken in conjunction with COM 353. Offered fall and spring. 2 credits each semester COM 353 - Journalism II: Advanced Digital and Web Editing and Production This course reviews advanced editing and production skills, including enhancement of those learned in COM 251. Emphasis is on rewriting, use of creative design principles, planning of pages, sections and websites, and publication design. Ethical and legal considerations are stressed. Students will practice editing for a variety of platforms, media, and purposes.
Prerequisite: COM 251. This is a one-year course, and students must complete the full year to receive a grade and credit. Course must be taken in conjunction with COM 352. Offered fall and spring. 2 credits each semester COM 354 - Journalism Practicum Students work on a campus publication. Practicum might include experience in planning publications; editorial leadership and decision making; writing and editing; all phases of layout, design, and production; and ﬁnancial aspects—budgeting, advertising, and accounts.
Course may be repeated for credit. Offered fall and spring. Credit to be arranged
COM 355 - Website Practicum This practicum is designed for students working on the newspaper Web site and gives students the opportunity to learn and work on all aspects of a communication website. Course may be repeated for credit. 1 credit COM 360 - Public Relations Students explore the ways businesses and other organizations evaluate public attitudes, identify the policies and actions of the organizations with the public interest, and execute a communication program to bring about public understanding and acceptance. Knowledge of news writing and editing (COM 250 and 251) highly desirable. Offered fall. 3 credits COM 361 - Public Relations Case Studies This course studies the application of public relations theory and techniques to case problems in industry, labor, education, government, social welfare, and trade organizations.
Prerequisite: COM 360. Offered spring, alternate years. 3 credits COM 362 - Public Relations Campaigns This course studies the application of public relations theory in the design of a complete media campaign.
Prerequisite: COM 360. Offered spring, alternate years. 3 credits COM 365 - Advertising Students are introduced to advertising, including social and economic roles, the organization of the advertising industry, the advertising campaign, market deﬁnition, budget, evaluating effectiveness, creation of the message, and other topics. 3 credits COM 366 - Advertising Copywriting This is an intensive course on writing advertising copy for a variety of media.
Prerequisite: COM 365. 3 credits COM 367 - Advertising Case Studies and Campaigns This course presents an integration of advertising and marketing principles through study of selected cases and application in student-designed campaigns.
Prerequisites: COM 365 and COM 366. 3 credits COM 369 - Integrated Marketing Communication This course will provide students with both a theoretical and practical understanding of integrated marketing communication (IMC). IMC considers all means by which a uniﬁed message is communicated to the public. These methods include inbound and outbound promotional channels—advertisements, direct marketing, public relations, sponsorships, sales promotion, interactive and social media, and more. However, messages also are communicated via a product’s craftsmanship, price, and distribution channels. Without even “saying” a word, marketers can communicate effectively with customers and prospects.
Students will create an IMC plan based on an organization’s strategic marketing and business goals. 3 credits COM 372 - Video Producing/ Directing This course covers the basic principles and techniques of video producing and directing. Students analyze the decisions a producer/director makes in developing a program from concept to execution. While creating video productions, students take program material from idea through writing, organizing crew, budgeting, and handling the actual studio/ remote production.
Prerequisite: COM 270. Offered alternate years on demand. 3 credits COM 373 - Loqation News Production This course provides hands-on experience basic principles and techniques of video news gathering, writing, reporting, and producing. Emphasis is on news writing as well as the necessary production techniques. The class produces a weekly web news program.
Prerequisite: COM 270 and instructor permission. Offered each semester. Variable credits. COM 374 - Remote Video Production This course provides advanced video production students with a working knowledge of single-camera production. Post- production editing is included. Special attention is paid to remote lighting, remote audio acquisition, sequencing shots to tell a story and recording outside the video studio.
Prerequisite: COM 270. Offered alternate years on demand. 3 credits COM 376 - Video Editing This course provides students with advanced skills in digital video editing. Hands-on projects stress effective video editing techniques for both new and traditional media, video compression, and special effects.
Prerequisite: COM 270. Offered alternate years on demand. 3 credits COM 377 - Video Documentary Production This course is designed to provide advanced video production students with a working knowledge of documentary video storytelling and production techniques. By the end of this course students will have practical experience cooperatively designing, writing, directing, and producing documentary video productions.
Prerequisite: COM 270. Offered alternate years on demand. 3 credits COM 379 - Video Practicum This course offers guided individual advanced work in video.
May be repeated for credit. Students must have video projects approved by instructor before registering. Credit to be arranged COM 391 - Radio Practicum This one-credit course involves hands-on experience in radio through working for WYBF, the campus radio station. Students will be trained on studio equipment and will learn station policies and FCC regulations. Students also will work in a department such as news, production, music, promotions, public affairs, sales, or sports and may do an air shift, if desired.
Prerequisite: COM 290. May be repeated for credit. 1 credit COM 392 - Advanced Radio Practicum This course focuses on radio station management. Students will oversee all operations of one of WYBF’s departments, such as news, production, music, promotions, public affairs, sales, or sports. Students also will do advanced work in programming, production, and promotion.
Prerequisite: COM 391. Course may be repeated; instructor’s permission required. 2 credits COM 393 - Advanced Radio Broadcasting This course furthers the course objectives of Radio Broadcasting and offers specialized study in two key areas of radio: consulting and production. Students will be exposed to the core business of radio: audience building and retention, programming techniques and station management.
In addition, they will collaborate with classmates to develop and produce special programs and series for 89.1 WYBF-FM, the campus radio station.
Course includes one hour of production time per week and the development of a 30-minute documentary. Prerequisite: COM 290. 3 credits COM 394 - Digital Audio Production This hands-on course looks at the fundamentals of digital audio production. Topics discussed will include sampling fundamentals, MIDI production, software synthesis, mixing, signal processing and sound-to-picture. Students will be exposed at an entry-level workstation, Garage Band, as well as an advanced workstation, Logic Pro.
Emphasis will be placed on preparing professional projects that are “air ready” and developing an artistic voice in the medium through both media and music production. Course fee. 3 credits COM 395 - Advanced Audio Production This hands-on course continues the curriculum from the Digital Audio Production course with a focus on more detailed production techniques. The lecture will complement the text readings along with in-class production demos and projects.
Topics to be covered include microphone types and milking techniques, mixers, gain structure and signal flow, advanced sound design and signal processing, and general studio relationships. 3 credits COM 403 - Senior Professional Development Program This course, part of the department’s four-year professional development program, assists seniors in integrating their experiences obtained during college, in relating their collegiate experiences to potential employers, and in developing methods of life-long learning.
Course is required of all communication senior majors, both semesters. Students are responsible to check the course Cabrini Learn site periodically for dates and assignments. Offered fall and spring. 1/2 credit each semester COM 465 - Marketing Communication Campaigns Using primary and secondary research activities and a wide variety of marketing communication tools, students will identify and deﬁne business problems and opportunities for the purpose of creating marketing communication campaigns for real clients.
Prerequisite: COM 360 or COM 365 or COM 369. 3 credits R-COM 466 - Undergraduate Research This course offers an independent but directed collaborative course of study involving a speciﬁc research agenda in the discipline under departmental faculty supervision. Research projects typically require a review of the literature, a paper developing and defending a hypothesis, and a poster or an oral presentation of the completed research project.
Prerequisite: Department approval. Offered fall, spring or summer. 1–3 credits COM 472 - Senior Convergence: Media for Social Justice The primary objective for this one-semester capstone course in the Communication major is to enable students to create a compelling multimedia story package on an important social justice topic. Students will work as digital journalists to produce a portfolio-ready final convergence project that demonstrates their knowledge and skills in multimedia storytelling, social justice, and project management. Students will apply their understanding of objectivity, accuracy, and truthfulness to report on a social justice issue fairly and comprehensively.
This course or the two-course honors sequence is required of all seniors. Offered fall and spring. 3 credits COM 474 - Senior Honors Convergence Fall Seminar Senior students research, plan and oversee production of media content that will be assembled into a converged-media project in the spring. This is a one-year course and continues as COM 475, Senior Honors Convergence Spring Seminar, during spring semester. Participation in the convergence sequence is limited to students who have distinguished themselves in prior communication courses and whose participation is endorsed by department faculty.
Students must be approved each semester by the Convergence-seminar instructor to advance to the next level course. Prerequisite: Permission of instructor or department chair. Offered fall. 3 credits COM 475 - Senior Honors Convergence Spring Seminar Students with considerable experience working on one or more media platforms plan and produce a converged-media project that uses audio, video, text, photographic, and marketing assets produced in fall courses. Students develop project management and leadership skills and will enhance their ability to tell a story via multiple media for web distribution.
The Senior Honors Convergence Spring Seminar is the department’s culminating senior seminar limited to those students whose work in previous department courses has prepared them for the very highest level communication experience the department offers. Participation in the convergence sequence is limited to students who have distinguished themselves in prior communication courses and whose participation is endorsed by department faculty.
Students must be approved each semester by the Convergence-seminar instructor to advance to the next level course. Prerequisites: COM 474 and permission of instructor. Offered spring. 3 credits COM 487 - Career Preparation and Job-Search Techniques This required skills course focuses on vital aspects of career-preparation and job-search processes. It asks students to look both within themselves and outside at the needs and conventions of society in order to market their skills effectively. Keynoting research as the frequently missing element in unsuccessful job and graduate school searches, students in this course will repeatedly practice how to find information vital for any successful interview; self-evaluation of transferable skills and how they can be demonstrated; how to write and polish effective resumes and cover letters that get noticed and are acted upon by decision makers; characteristics that single out candidates as professionals.
Offered fall and spring. Best taken in junior year or fall of senior year. 3 credits COM 488 - Internship The department offers qualiﬁed upper-division students the opportunity for communication internships. Internships are conducted on campus and at the facilities of cooperating professional communication media.
The department must approve all internships. Consult department for requirements. Offered fall and spring. Credit to be arranged COM / ENG 489 - Communication / English Curriculum and Methods Students are introduced to methods and materials of instruction for teaching literature, composition, speech, and related communication skills on the secondary level. The development of useful lesson plans, and an appreciation for the value of research and information literacy in the high school classroom will be discussed by prospective teachers enrolled in this course.
Course is required for secondary education certiﬁcation in communication. Offered upon sufﬁcient enrollment. 3 credits COM 499 - Independent Study This course offers directed but independent study. Course content is determined after consultation with the instructor.
Prerequisite: Approval of instructor, department chair, and Dean for Academic Affairs. Fee. Offered fall and spring. Credit to be arranged