MKT 230 - Principles of Marketing 3 credits; Offered both fall and spring semester
This course offers an overview of the entire marketing process from the creation of products and services to the disposal of products by the final user.
Among the topics covered are new-product development, marketing research, product promotion (advertising, publicity, sales promotion and personal selling), consumer behavior, business to business and nonprofit marketing, pricing the product and product distribution.
This course is a prerequisite for most of the advanced level marketing courses.
MKT 234 - Sports Marketing 3 credits; Offered fall semesterPrerequisite: MKT 230
This course is designed to provide the student with an overview of one of the fastest-growing industries in the country and around the globe.
In the U.S. alone, it is a $350 million industry. Topics to be explored include the scope of the sports marketing industry, the structure of the industry, application of basic marketing principles to the industry, marketing segmentation, the sports marketing mix, understanding spectators as consumers, managing sports “products,” product life cycles, sports sponsorship, and the strategic marketing process.
MKT 290 - Consumer and Buyer Behavior 3 credits; Offered fall semesterPrerequisite: MKT 230
This course explores the consumer decision process and the many influences that impact how consumers make their purchasing decisions. Among the topics discussed in the course are cultural influences, social class, personal influence, family influences, and how various situations can affect consumer purchasing decisions.
MKT 345 - E and Direct Marketing 3 credits; Offered fall semesterPrerequisite: MKT 230
This is one of the faster growing areas in marketing. Subjects such as direct mail marketing, marketing on the internet, magazine- and other print-marketing media, and direct-response advertising on radio and television are discussed.
MKT 348 - Sales Promotion 3 creditsPrerequisite: MKT 230
This course presents the theories plus practical applications from sales promotion to the solution of marketing problems, and the search for new opportunities. Students explore a variety of promotional strategies including couponing, sweepstakes, travel incentives, and “buy one/get one free.”
MKT 355 International Marketing 3 credits
Students are introduced to multifaceted concepts of doing business on an international scale. Among the topics introduced are the cultural, legal, political, and economic environment to be explored before deciding whether or not to expand beyond U.S. borders.
Also discussed are international distribution, product development, advertising, and promotion.
MKT 365 - Advertising 3 creditsPrerequisite: MKT 230
Students are introduced to advertising, including social and economic roles, the organization of the advertising industry, the advertising campaign, market definition, budget, evaluating effectiveness, creation of the message, and other topics.
MKT 375 - Sales and Salesmanship 3 creditsPrerequisite: MKT 230
Students are introduced to selling theories and contemporary approaches to developing effective customer relationships, sales presentations, sales management, and keeping customers for a lifetime.
MKT 382 - Development of Nonproﬁt Organizations 3 creditsPrerequisite: MKT 230
This course covers nonprofit managerial issues with emphasis on fund raising, grantsmanship, financial planning, and public vs. private funding sources.
MKT 400 - Distribution of Products and Services 3 creditsPrerequisite: ECO 132 and MKT 230
This course explores the methods and costs of moving products and delivering services both nationally and internationally. Among the topics discussed are transportation, warehousing, materials handling, labor availability and costs, international finance, and trade barriers.
MKT 401 - Marketing Research 3 credits; Offered fall semesterPrerequisite: BUS 221 and MKT 230
This course discusses marketing research techniques including survey design, data collection and presentation, analysis of results, and report preparation.
MKT 406 - Retail Management 3 creditsPrerequisite: MKT 230
This survey course presents retailing as the final exchange in the marketing process. The course covers such topics as the retail environment, the consumer, retailing careers, human resource management in retailing, site location, store layout and design, the merchandising mix, placing, inventory and distribution, promotion, sales and service strategies, and international retailing.
MKT 452 - Marketing Seminar 3 credits; Offered spring semesterPrerequisite: Open only to seniors majoring in marketing
This course is designed to bring together everything the student has learned about marketing. In addition, the student sees how to integrate a marketing plan into the general business plan of large and small business firms.