The marketing major is designed to prepare students for a variety of careers such as brand management, marketing research, advertising, sales promotion, retailing, sales management, product development, sports marketing, and international marketing.
Although most students choose this major to become marketing professionals, others do so to better prepare themselves for careers in the general ﬁeld of management.
Requirements for the minor in Marketing (all courses 3 credits unless noted)
Business Enterprise Core Requirements:
Choose two electives from the following courses for 6 credits total:
General Electives Credits: 21–35
Total Credits for Major: 63
All Business Majors are required to take ENG 234, Writing for Leadership, as their Values Exploration for the Core.
Special RequirementsStudents transferring into the marketing program from another college must complete a minimum of 18 Cabrini College Business Department credits, 15 credits of which must be 300-level or above marketing courses.
Learning OutcomesMarketing majors will: