The marketing major is designed to prepare students for a variety of careers such as brand management, marketing research, advertising, sales promotion, retailing, sales management, product development, sports marketing, and international marketing.
While most students choose this major to become human resources professionals, others do so to better prepare themselves for careers in the general field of management.
| Requirements for the major or minor in Marketing |
| View core curriculum requirements (34-48 credits). |
CREDITS |
| Business Administration Requirements |
Major |
Minor |
| BUS 120 |
Principles of Management |
3 |
3 |
| BUS 131 |
Microeconomics |
3 |
3 |
| BUS 132 |
Macroeconomics |
3 |
|
| BUS 210-211 |
Accounting Principles I and II |
6 |
|
| BUS 220-221 |
Business Statistics I and II |
6 |
|
| BUS 230 |
Principles of Marketing |
3 |
3 |
| BUS 250 |
Accounting for Administrators |
|
3 |
| BUS 285 |
Business Finance I |
3 |
|
| BUS 321 |
Business Law I |
3 |
|
| BUS/IST 351 |
Management Information Systems |
3 |
|
| Marketing Requirements |
|
| BUS 401 |
Marketing Research |
3 |
|
| BUS 452 |
Marketing Seminar |
3 |
|
| Marketing Electives |
15 |
6 |
| Majors must complete three of the following courses; minors select two of the following courses: |
| BUS 290 |
Consumer and Buyer Behavior |
| BUS 365 |
Advertising |
| BUS 375 |
Sales and Salesmanship |
| In addition, majors must take two electives from the following courses: |
| BUS 234 |
Sports Marketing |
| BUS 345 |
E and Direct Marketing |
| BUS 348 |
Sales Promotion |
| BUS 355 |
International Marketing |
| BUS 382 |
Development of Nonprofit Organizations |
| BUS 400 |
Distribution of Products and Services |
|
General Electives |
|
21-35 |
|
Total credits for major |
54 |
|
|
Total credits for minor |
|
18 |
Concentrations
Students may find the use of a concentration or minor useful in customizing the major to meet diverse career goals. Students should consult with their faculty advisor about the use of concentrations and minors.
Concentrations in non-profit management and public administration prepare students who wish to work in those sectors of the economy. Concentrations in skill areas allow students to further specialize in their field of study. Marketing majors and minors may find skill concentrations in advertising, international business, or management information systems especially useful.
Special Requirements
Students transferring into the marketing program from another college must complete a minimum of 18 Cabrini College Business Department credits, 15 credits of which must be 300-level or above marketing courses.