The marketing major is designed to prepare students for a variety of careers such as brand management, marketing research, advertising, sales promotion, retailing, sales management, product development, sports marketing, and international marketing.
While most students choose this major to become human resources professionals, others do so to better prepare themselves for careers in the general field of management.
| Requirements for the major or minor in Marketing |
| View core curriculum requirements (34-48 credits). |
CREDITS |
| Business Administration Requirements |
Major |
Minor |
| BUS 120 |
Principles of Management |
3 |
3 |
| ECO 131 |
Microeconomics |
3 |
3 |
| ECO 132 |
Macroeconomics |
3 |
|
| ACC 210 |
Accounting Principles I |
|
3 |
| ACC 211 |
Accounting Principles II |
3 |
|
| BUS 220-221 |
Quantitative Business Analysis I and II |
6 |
|
| MKT 230 |
Principles of Marketing |
3 |
3 |
| FIN 285 |
Business Finance I |
3 |
|
| FIN 321 |
Business Law I |
3 |
|
| BUS/IST 351 |
Management Information Systems |
3 |
|
| Marketing Requirements |
|
| MKT 401 |
Marketing Research |
3 |
|
| MKT 452 |
Marketing Seminar |
3 |
|
| Marketing Electives |
15 |
6 |
| Majors must complete four of the following courses; minors select two of the following courses: |
| MKT 290 |
Consumer and Buyer Behavior |
| MKT 355 |
International Marketing |
| MKT 365 |
Advertising |
| MKT 375 |
Sales and Salesmanship |
| In addition, majors must take two electives from the following courses: |
| MKT 234 |
Sports Marketing |
| MKT 345 |
E and Direct Marketing |
| MKT 348 |
Sales Promotion |
| MKT 382 |
Development of Nonprofit Organizations |
| MKT 400 |
Distribution of Products and Services |
|
General Electives |
|
21-35 |
|
Total credits for major |
57 |
|
|
Total credits for minor |
|
18 |
Concentrations
Students may find the use of a concentration or minor useful in customizing the major to meet diverse career goals. Students should consult with their faculty advisor about the use of concentrations and minors.
Concentrations in non-profit management and public administration prepare students who wish to work in those sectors of the economy. Concentrations in skill areas allow students to further specialize in their field of study. Marketing majors and minors may find skill concentrations in advertising, international business, or management information systems especially useful.
Special Requirements
Students transferring into the marketing program from another college must complete a minimum of 18 Cabrini College Business Department credits, 15 credits of which must be 300-level or above marketing courses.